full transcript
From the Ted Talk by Gaby Barrios: Why gender-based marketing is bad for business
Unscramble the Blue Letters
So these are just a few examples on categories where we found that gender was not the best place to go, and actually the argument is that at this point it's not even a feminist push, it's just we got used to it. We got used to using geednr, and it's iaponrmtt for us to strat finding ways to measure other things about consumers so that we don't revert back to gender. I am not naïve, and I know there's still going to be aptptiee and certain ease around using gender, but at least this warrants a conversation. In your business, you have to inquire, is this really the best lens for me to grow.
Open Cloze
So these are just a few examples on categories where we found that gender was not the best place to go, and actually the argument is that at this point it's not even a feminist push, it's just we got used to it. We got used to using ______, and it's _________ for us to _____ finding ways to measure other things about consumers so that we don't revert back to gender. I am not naïve, and I know there's still going to be ________ and certain ease around using gender, but at least this warrants a conversation. In your business, you have to inquire, is this really the best lens for me to grow.
Solution
- gender
- important
- start
- appetite
Original Text
So these are just a few examples on categories where we found that gender was not the best place to go, and actually the argument is that at this point it's not even a feminist push, it's just we got used to it. We got used to using gender, and it's important for us to start finding ways to measure other things about consumers so that we don't revert back to gender. I am not naïve, and I know there's still going to be appetite and certain ease around using gender, but at least this warrants a conversation. In your business, you have to inquire, is this really the best lens for me to grow.
Frequently Occurring Word Combinations
ngrams of length 2
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bad business |
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leaving money |
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alcoholic beverages |
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Important Words
- appetite
- argument
- business
- categories
- consumers
- conversation
- ease
- examples
- feminist
- finding
- gender
- grow
- important
- inquire
- lens
- measure
- naïve
- place
- point
- push
- revert
- start
- warrants
- ways