full transcript

From the Ted Talk by Gaby Barrios: Why gender-based marketing is bad for business

Unscramble the Blue Letters

So these are just a few examples on categories where we found that gender was not the best place to go, and actually the argument is that at this point it's not even a feminist push, it's just we got used to it. We got used to using geednr, and it's iaponrmtt for us to strat finding ways to measure other things about consumers so that we don't revert back to gender. I am not naïve, and I know there's still going to be aptptiee and certain ease around using gender, but at least this warrants a conversation. In your business, you have to inquire, is this really the best lens for me to grow.

Open Cloze

So these are just a few examples on categories where we found that gender was not the best place to go, and actually the argument is that at this point it's not even a feminist push, it's just we got used to it. We got used to using ______, and it's _________ for us to _____ finding ways to measure other things about consumers so that we don't revert back to gender. I am not naïve, and I know there's still going to be ________ and certain ease around using gender, but at least this warrants a conversation. In your business, you have to inquire, is this really the best lens for me to grow.

Solution

  1. gender
  2. important
  3. start
  4. appetite

Original Text

So these are just a few examples on categories where we found that gender was not the best place to go, and actually the argument is that at this point it's not even a feminist push, it's just we got used to it. We got used to using gender, and it's important for us to start finding ways to measure other things about consumers so that we don't revert back to gender. I am not naïve, and I know there's still going to be appetite and certain ease around using gender, but at least this warrants a conversation. In your business, you have to inquire, is this really the best lens for me to grow.

Frequently Occurring Word Combinations

ngrams of length 2

collocation frequency
bad business 2
leaving money 2
alcoholic beverages 2

Important Words

  1. appetite
  2. argument
  3. business
  4. categories
  5. consumers
  6. conversation
  7. ease
  8. examples
  9. feminist
  10. finding
  11. gender
  12. grow
  13. important
  14. inquire
  15. lens
  16. measure
  17. naïve
  18. place
  19. point
  20. push
  21. revert
  22. start
  23. warrants
  24. ways